PACKAGING

Treasures

A long-time cornerstone of the FMCG market, Treasures had recently been bought and so was looking for a change to bring it back to the primary position in the category. We were tasked with a complete packaging range refresh, once again making Treasures relevant to today’s parents. With engaging illustrations and clean, modern typography, the new design style retains the right amount of heritage while still keeping Treasures moving forward.