AWARENESS CAMPAIGN

Project Island Song

As the summer season approached, Project Island Song wanted to raise awareness around the risks to the flaura and fauna of the seven pest-free islands in the Bay of Islands posed by a variety of threats. We devised a wide reaching campaign that targeted a host of visitors, advising them on simple steps they could take to help mitigate any dangers. It was important the campaign was seen to promote a positive message, avoiding all ‘do not…’ terminology, so ‘Give your gear the all clear’ became the mantra.