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Harcourts was perceived as a safe yet out-of-date, middle-of-the-road brand, and as such was struggling to target the more premium market. The brand refresh allowed the company to reposition itself, while at the same time appeal to a wider audience with a more modern, approachable look and feel. 

Client / 

Harcourts International


Sector / 

Real estate


Our role / 

Design, art direction, artworking, image retouching


Location / 


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