Rebrand

Harcourts

Harcourts was perceived as a safe yet out-of-date, middle-of-the-road brand, and as such was struggling to target the more premium market. The brand refresh allowed the company to reposition itself, while at the same time appeal to a wider audience with a more modern, approachable look and feel. 

Client / 

Harcourts International

 

Sector / 

Real estate

 

Our role / 

Design, art direction, artworking, image retouching

 

Location / 

Global

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