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Rebrand
Harcourts
Harcourts was perceived as a safe yet out-of-date, middle-of-the-road brand, and as such was struggling to target the more premium market. The brand refresh allowed the company to reposition itself, while at the same time appeal to a wider audience with a more modern, approachable look and feel.
Client /
Harcourts International
Sector /
Real estate
Our role /
Design, art direction, artworking, image retouching
Location /
Global
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